Legal

Privacy Policy

Last Updated: December 3, 2025 · DeerMapper, LLC

DEERMAPPER, LLC (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use the DeerMapper mobile application (collectively, the “Service”). By accessing or using the Service, you agree to the practices described in this Policy.

1. Information We Collect

A. Information You Provide

  • Account Information: Name, email address, and password.
  • Profile Data: Hunting preferences, equipment details, and other optional profile information.
  • Newsletter Data: Email address, age range, country, state, hunting experience, hunting location type, trail camera status, and hunting interests when you submit them.
  • User Content: Hunting diary entries, harvest logs, stand locations, feeding station data, and trail camera photos.

B. Information We Collect Automatically

  • Location Data: Precise geolocation to power mapping features, stand markers, and movement tracking.
  • Device Information: Hardware model, operating system, unique device identifiers, and mobile network information.
  • Usage Data: Features accessed, session duration, and crash logs used to improve the Service.
  • Cookies and Similar Technologies: Required cookies for site operation and consent memory, plus optional analytics and advertising cookies if you allow them.

2. How We Use Your Information

  • Provide the Service: create and manage your account, display map data, and sync your hunting diary.
  • Improve the Service: analyze usage trends to enhance app functionality.
  • Communicate with you: send administrative messages, security alerts, and support responses.
  • Send newsletter and marketing communications based on the preferences and hunting interests you submit.
  • Support future advertising, audience building, and campaign measurement where permitted by law and your cookie choices.
  • Process AI Analysis: run our patented algorithms on your trail camera photos to generate predictions.
  • Ensure Security: monitor for fraudulent activity and protect the integrity of the Service.

3. Cookies and Advertising Choices

We use required cookies to operate the website and remember your cookie selection for 45 days. Optional analytics and advertising cookies are used only according to the choice you make in our cookie banner or cookie settings. Learn more in our Cookie Policy.

4. Sharing Your Information

We do not sell your personal information to third parties. We may share your information with service providers who assist in operating the Service, with users you specifically invite to shared features, or when required by law.

5. Data Security

We implement administrative, technical, and physical safeguards designed to protect your personal information. However, no security measures are perfect or impenetrable.

6. Your Data Rights

  • Access and Correction: Review and update personal information in your account settings.
  • Deletion: Request deletion via the app (My Account → Delete Account) or by emailing info@deermapper.com.
  • Data Portability: Request a copy of your personal data by contacting info@deermapper.com.

7. Data Retention

We retain your personal information for as long as your account is active. If you delete your account, we will delete or anonymize your personal information within 30 days, unless legally required to retain it longer.

8. Children’s Privacy

The Service is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time and will notify you of material changes by email or a prominent in-app notice.

10. Contact Us

DeerMapper, LLC · 4010 Velp Avenue, Green Bay, WI 54313 · info@deermapper.com · (920) 227-4005

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